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HealthcareDMS Medical Practice Website & Marketing Packages

Looking to attract more patients and strengthen your online presence?

At HealthcareDMS, we specialize in patient-centric digital marketing and custom website solutions for doctors, individual practices, and hospitals. Our comprehensive packages are designed to help you stand out, grow your practice, and build a strong online reputation.

Medical Practice Websites

Medical Practice Websites

Imagine a website that doesn't just list your services, but truly shows off what makes your practice special, actively brings in the right patients, and works smoothly with all the important tools you use every day. That's exactly what we build for you.

Getting to Know Your Brand, First

  • Deep dive into your brand's personality and voice
  • Identify your ideal patient persona and communication style
  • Understand your practice goals through a detailed questionnaire
  • Define visual identity and tone of voice
  • Develop your brand's digital presence to connect with the right audience

Custom Design & Smooth Operation

  • Unique, non-templated website design tailored to your specialty
  • Fully responsive layout for mobile, tablet, and desktop
  • High-quality licensed visuals (no generic stock photos)
  • Smooth, modern, and user-friendly experience

Patient Privacy, Strong Security & Reliable Hosting

  • Built to comply with India's DPDP guidelines
  • Website accessible to all per WCAG standards
  • SSL certificate included for encrypted, secure communication
  • Reliable and fast hosting with high uptime
  • Automatic daily/weekly website backups for data protection

Content That Connects & Educates

  • Professionally written, brand-aligned content (Home, About, Contact, Services, FAQs, etc.)
  • Content crafted to educate, engage, and convert patients
  • Keyword-rich and geo-targeted for SEO visibility
  • Includes relevant and engaging images for each section
  • Blog section setup to share updates or insights (optional content add-on available)

Reputation Management & Building Trust

  • Integration of real patient reviews from platforms like Google & Facebook
  • Dedicated review/testimonial display section
  • Highlight patient stories and case studies to build credibility

Smart Integrations & Setup

  • Google Analytics 4 (GA4) integration for performance tracking
  • Review system integration (e.g., RepuGen)
  • Secure online form setup with encrypted patient submissions
  • Ready for Live Chat tools and appointment schedulers
  • Social media profile linking (Facebook, Instagram, LinkedIn, etc.)

Conversion-Focused Features

  • Strategically placed appointment & contact forms
  • Sticky header with visible call-to-action buttons (e.g., Book Now, Call Now)
  • Floating call button for mobile users
  • Optimized to encourage patient actions (calls, bookings, inquiries)

Performance, Your Control & Our Support

  • Built on SEO best practices (metadata, H1s, internal linking, speed)
  • CMS access to easily edit content, images, and blog posts
  • 1 hour/month of website maintenance & minor edits
  • Access to our dedicated support team for help & troubleshooting

Your Website: Completely Yours, Always.

When You Choose HealthcareDMS for Your Website, You Own It!

Worried about being stuck with a limited template or losing access to your online investment? We understand that concern. With HealthcareDMS, your website is custom-made and truly belongs to you. If you ever decide to move on from our partnership, you can confidently take your entire website with you for a small, one-time transfer fee.

There are no hidden rules, no unexpected costs, just complete control and lasting flexibility for your practice. We firmly believe your online presence should be a valuable, growing asset that always supports your journey.

Google & AI Search Power Pack

Google & AI Search Power Pack

Ready to truly boost patient inquiries and build lasting trust? This package uses smart, AI-powered marketing designed specifically for healthcare, optimizing your presence across Google, ChatGPT, Gemini, and beyond. Think of us as your digital navigators, guiding more patients directly to your practice!

Understanding Your Practice's Identity

Brand Discovery & Strategy Setup

  • Brand questionnaire + strategy session to define your unique practice identity
  • Identify your ideal patient type, communication tone, and visual style
  • Build a digital brand blueprint to guide all marketing activities
  • Ensure brand consistency across website, search, and social platforms

AI & Google Search Visibility: Get Noticed Everywhere Patients Look

  • AI-ready website enhancements (speed, mobile usability, structured data)
  • Content strategy optimized for platforms like Google SGE, ChatGPT, Gemini
  • Patient-question-focused content creation for AI prompt visibility
  • Structured content for AI (schema markup, FAQs, featured snippets targeting)
  • Continuous AI visibility monitoring & performance-based strategy updates

Local Patient Discovery: Your Practice, Front and Center

  • Full setup & optimization of Google Business Profile
  • NAP (Name, Address, Phone) accuracy across 50+ directories (Google, JustDial, Practo, etc.)
  • Google Business Profile insights tracking: calls, clicks, map views
  • Local SEO strategies to appear in the top local pack results

Strengthen Your Reputation, Grow Reviews, & Connect with Patients

  • Positive review generation and automation
  • Real-time alerts for negative reviews or patient dissatisfaction
  • Professional and timely review response management
  • Integration with review tools like RepuGen
  • Display of reviews/testimonials directly on your website

Understanding Patient Experience & Boosting Engagement

  • Patient satisfaction timeline tracking
  • Comment sentiment analysis to identify key themes
  • Visual feedback tools (word clouds) for instant insight
  • Actionable insights to improve service and retention

Content That Connects, Ranks, & Attracts

  • 1 SEO blog/month to increase ranking and patient trust
  • Monthly newsletter creation for patient education and loyalty
  • Content outreach on relevant websites for stronger SEO authority
  • SEO-tagged and distributed for maximum visibility

Social Media That Reflects Your Practice

  • Profile audit and optimization for consistency and professionalism
  • New profile creation if needed (Facebook, Instagram, LinkedIn, YouTube, X)
  • Up to 10 branded posts/month across selected platforms
  • Content that educates, engages, and grows your online following

Strategic Growth with Clear Reporting & Support

  • Monthly performance report with website traffic, calls, and engagement data
  • 3 hours/month of website content edits and technical support
  • Dedicated Customer Success Manager to guide and optimize your campaign
  • Priority Helpdesk support for quick solutions and guidance

No Long-Term Contracts, Just Results!

We don't believe in trapping you with long-term agreements. Our clients stay with us because they consistently see real, tangible results, not because they're bound by paperwork. You're free to continue our partnership for as long as you find it valuable—month after month. We're confident in our ability to deliver for you!

Elite Google My Business Growth Package for Healthcare Practices

Elite Google My Business Growth Package for Healthcare Practices

Google Business Profile Setup or Refinement

  • Create or claim your clinic/hospital’s Google Business Profile
  • Ensure complete setup with accurate healthcare service categories
  • Optimize profile to improve visibility in local patient searches

Accurate Business Information

  • Ensure consistency of clinic/hospital name, address, and phone (NAP)
  • Update operating hours, emergency service timings, and holiday schedules
  • Include website, appointment booking links, and list of medical services

Keyword Optimization

  • Add relevant medical specialty and location keywords across the profile
  • Use keyword structures like:
    • Cardiologist in Pune
    • Dermatologist Near Me
    • Best ENT Doctor in Mumbai
  • Optimize service names and descriptions to match patient search behavior

Category & Description Optimization

  • Choose precise categories like “Multispecialty Hospital”, “Pediatrician”, or “Dental Clinic”
  • Write a keyword-rich, patient-friendly description focusing on USPs like treatments, specialities, years of experience, or accreditations

Photo & Video Enhancement

  • Upload professional photos of the clinic/hospital infrastructure, OPD, reception, wards, operation theaters
  • Showcase doctor profiles, patient testimonials, and treatment walkthroughs via videos
  • Optional: Geo-tag healthcare facility images for enhanced local SEO

Google Posts Management

  • Share weekly updates on:
    • New treatments/services (e.g., LASIK, IVF, dialysis)
    • Health awareness campaigns (e.g., Breast Cancer Month)
    • Camps & events (e.g., Free Sugar Checkup Week)
  • Include calls-to-action: “Book Appointment”, “Call Now”

Q&A and FAQ Management

  • Add commonly asked patient queries like:
    • “Do you accept health insurance?”
    • “Is weekend consultation available?”
    • “What are the consultation charges?”
  • Provide clear, patient-oriented responses

GMB Insights & Analytics Tracking

  • Monitor how patients are finding your practice on Google
  • Track actions like website visits, phone calls, and direction requests
  • Use insights to understand peak times and patient search trends

Service Area & Location Optimization

  • Define primary and secondary service zones (e.g., “Koregaon Park, Pune” or “North Bangalore”)
  • Mention popular landmarks (near Apollo Pharmacy, next to XYZ Mall) to improve discoverability
  • Ensure precise map pin of the clinic/hospital for easy navigation

Local Citations & Directory Listings

  • Ensure consistent listing across top healthcare directories: JustDial, Practo, Sulekha, Lybrate and more.
  • Submit detailed business info, doctor profiles, and patient testimonials

Review Generation & Management

  • Encourage patients to leave feedback post-visit
  • Set up QR codes or automated SMS/email review requests
  • Professionally respond to all patient reviews to build credibility and trust

Spam & Duplicate Listing Monitoring

  • Regularly check for and report fake or duplicate clinic profiles
  • Protect your medical brand identity on Google

Reputation Highlights

  • Showcase best patient reviews and medical awards/accreditations
  • Use star-rated reviews as part of Google Posts to enhance social proof

Competitor Benchmarking

  • Study how top local hospitals, clinics, and doctors present themselves
  • Compare keywords, categories, review strategy, and post frequency
  • Use learnings to stay ahead of the competition

Optional Add-On Services (Available for Additional Investment)

Looking to expand your reach even further? We offer specialized services to complement your core marketing strategy.
Paid Advertising | Add-On or Available Separately

Paid Advertising | Add-On or Available Separately

As a Google Partner, we'll design smart paid ad campaigns perfectly suited for your practice's needs. This service offers:

  • Strategic Planning: We create a clear plan to get the most out of your advertising budget.
  • Targeted Ads: We place your ads precisely on selected platforms like Google and Facebook to reach the right patients.
  • Ad Writing: We create engaging ad messages that grab attention.
  • Landing Page Optimization: We make sure the pages people land on from your ads are designed to turn visitors into patients.
  • Performance Tracking & Reports: You'll get clear reports on how your ads are performing and how we're working to improve them.
Reputation Management | Add-On with Website Package or Available Separately

Reputation Management | Add-On with Website Package or Available Separately

This comprehensive reputation management service can also be added to your website package, or taken on its own, ensuring your online image is consistently strong.

  • Positive Review Collection: We help you gather more positive patient reviews through surveys.
  • Negative Feedback Protection: We provide tools to quickly address any patient dissatisfaction.
  • Review Management: You'll have access to a dashboard to monitor and respond to reviews.
  • Review Alerts: Get notified instantly about new reviews or comments.
  • Reputation Reporting: Receive automatic reports on your review performance.
  • Review Balance: We help spread reviews evenly across different platforms.
  • Easy Patient Uploads: Add patients for review requests using QR codes, manual uploads, or secure file transfer (SFTP).
  • Comment Analysis (CommentWiz): Use smart analysis to find strengths and weaknesses in patient comments.
  • Common Word Insights (Word Cloud): See the most used words in patient feedback for quick insights into how your practice is perceived.
  • Patient Satisfaction History: Track how patients' opinions have changed over time.
  • Automated E-cards: Send automated holiday and birthday messages to patients.
  • Detailed Patient Surveys: Conduct surveys with multiple questions to gather in-depth feedback.

Book Your Free Online Practice Assessment Today

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