Diva Clinic, led by Dr. Vivek Saxena, one of Lucknow’s leading hair transplant experts, offers advanced aesthetic and hair restoration services. Despite strong clinical expertise, the clinic struggled to convert online visitors into patients due to an outdated website, low search visibility, and lack of digital trust elements.
With increasing competition and low traction across platforms, the clinic needed a full-scale digital transformation to reach high-intent patients and dominate the local search landscape.
Before their digital overhaul, Diva Clinic dealt with:
- A non-responsive website with outdated design and weak CTAs, particularly lacking mobile optimization.
- Low local visibility: despite operating two clinics in Lucknow, neither location ranked on Google Maps due to missing local SEO elements and inconsistent NAP details.
- Poor visibility of Dr. Saxena in search results, limiting discovery for high‑intent hair transplant keywords.
- High PPC costs with low ROI; competition made leads expensive and inefficient.
- Limited credibility signals, including few reviews, no before‑after galleries, and sparse patient testimonials.
- Gaps in SEO content: missing service pages, outdated or thin content, and no structured schema to help search engines recognize services.
Website Revamp & Conversion Optimization
- Designed a mobile-first, responsive site with fast loading, clean layout, and prominent CTAs to guide users toward consultations and inquiries.
- Implemented improved UX to streamline lead generation and engagement.
Local SEO & Google Business Optimization
- Fully optimized both clinic locations on Google Business Profile, complete NAP data, geo-tagged images, regular GMB posts and review campaigns which lead to improved Map rankings and local discovery.
Expertise & Brand Authority for Dr. Vivek Saxena
- Created a rich, SEO‑optimized doctor bio and schema markup to surface Dr. Saxena in relevant searches.
- Highlighted his credentials: MBBS, MS, MCh; founder of LLLS technique in U.P.; member of ISHRS and international speaker roster.
Targeted PPC Optimization
- Launched data-driven Google Ads campaigns with refined keyword targeting, improved Quality Scores, conversion-optimized landing pages, and call tracking.
- Cut Cost Per Lead (CPL) by 66%, making paid campaigns more scalable and sustainable.
Trust Building & Reputation Enhancement
- Introduced before-after galleries and showcased real patient testimonials.
- Proactively encouraged Google reviews to amplify social proof and patient trust.
Comprehensive SEO & Content Development
- Built new service pages and optimized existing pages.
- Implemented a monthly blog strategy to cover key keyword topics and reinforce expertise.
The Results
Within months, Diva Clinic experienced dramatic improvements across all major KPIs:
284.70%
increase in total leads
77%
increase in phone calls
566.60%
increase in contact form submissions
Significant rise in mobile CTA clicks and session engagement
66%
reduction in CPL through optimized Google Ads