About Krishna Medical Centre
Established in 1985, Krishna Medical Centre is a trusted 107-bed NABH-accredited hospital in Lucknow offering multi-specialty care including gynecology, pediatrics, internal medicine, orthopedics, general surgery, and IVF. While it had a strong reputation in gynecology under Dr. Chandrawati’s leadership, the hospital struggled to build awareness and visibility for its other departments, limiting its growth as a comprehensive healthcare provider.
Challenges Holding Back Growth
Despite its medical excellence, Krishna Medical Centre faced significant digital and branding roadblocks:
- Over-reliance on one department: Most leads came through gynecology, overshadowing specialties like pediatrics, orthopedics, and internal medicine.
- Poor keyword targeting: Patients searched for specific doctors or specialties, but the hospital's site wasn’t optimized for “doctor near me” or “best pediatrician Lucknow” queries.
- Unoptimized Google presence: No Google Business Profiles (GMB) for key specialists meant lost visibility in local search.
- Low online brand awareness: The hospital lacked recall value as a multi-specialty center.
- In-clinic engagement gaps: Patient wait time wasn’t used to educate or promote other services.
To become a go-to destination for more than gynecology, Krishna Medical Centre needed a strategy focused on specialty discoverability, local SEO, and patient trust.
The Strategy That Drove Results
We implemented a multi-pronged strategy focused on improving local SEO, individual doctor visibility, and patient engagement.
1. Doctor Profile Optimization & Multi-Specialty SEO
- Created dedicated profile pages for each specialist and department with localized keywords.
- Enhanced on-page SEO with optimized meta titles, descriptions, and internal links to improve rankings for doctor-intent searches.
2. Google Business Profiles for Key Doctors
- Claimed and optimized GMB listings for pediatrician, general surgeon, and internal medicine physicians.
- Added photos, bios, specialties, consultation hours, and links to appointment pages.
- These profiles began ranking for high-conversion searches like “child specialist near me” and “surgeon in Lucknow,” boosting direct calls and map direction requests.
3. In-Clinic Engagement with QR Code Blog Integration
- Installed QR code posters across waiting areas that linked to the hospital’s blog.
- Content included doctor tips, FAQs, and service spotlights to engage patients and increase brand awareness during wait times.
4. Google Review Collection Campaign
- Through RepuGen, a healthcare reputation management platform, we reached out to patients and asked them to review and rate their experience on Google. This helped Krishna Medical Center improve patient retention and acquisition, while also boosting its brand recognition across Lucknow and nearby areas.
- Highlighted positive patient experiences to build trust, especially for departments with lower visibility.
5. Educational Content Marketing
- Published blogs on pediatric care, preventive medicine, and surgery to position Krishna Medical Centre as a well-rounded facility.
- Shared blog snippets and doctor quotes on WhatsApp community groups and hospital flyers to expand reach offline.
6. Local Listing & Citation Management
- Updated and submitted consistent hospital and doctor NAP (Name, Address, Phone) information to top local directories.
- Cleaned up outdated or inconsistent listings that were hurting local SEO and confusing search engines.
The Results
Thanks to a focused digital transformation strategy, Krishna Medical Centre saw measurable improvements across all key metrics:
209.30%
increase in total leads
450%
increase in direct calls through online platforms
79.30%
rise in contact form submissions
2361.10%
surge in mobile CTA clicks (appointment and call buttons)
Beyond numbers, the hospital experienced a marked increase in appointment requests across pediatrics, internal medicine, and general surgery, building it up as a true multi-specialty healthcare destination in Lucknow.
