About Gut Clinic
Gut Clinic, led by Dr. Ajay Kumar, is a leading gastroenterology and endoscopy center in Delhi. Despite Dr. Kumar’s national recognition including the prestigious Dr. B. C. Roy Award, there was virtually no digital footprint for the clinic. The lack of online presence made it difficult for potential patients to discover the clinic or verify its credibility, even when searching for terms directly related to the clinic or its founder.
Key Challenges
Gut Clinic had a solid offline reputation but was completely absent from the digital space.
Core problems included:
- Website was not showing up for “Near Me” keywords
- Website was even not showing up on Google for the brand term
- No visibility in local search results or Google Maps
- No online reviews to build trust and credibility
- Patients couldn’t find the clinic online even when they were looking for it
- Competing clinics with less experience were more visible due to stronger digital efforts
To change this, the clinic needed a complete digital foundation and authority-driven SEO strategy.
The Strategy
We developed a full-stack digital approach focused on establishing authority, driving local visibility, and generating patient inquiries.
How We Established a Strong Digital Presence
1. Website Creation and Content Development
We launched a professional, SEO-optimized website that included dedicated service pages, detailed procedure descriptions, and a strong doctor profile for Dr. Ajay Kumar. The content highlighted his 40+ years of experience, awards, and patient success stories.
2. Search Engine Optimization (SEO)
We targeted high-intent keywords like:
- “Best gastroenterologist in Delhi”
- “Gut clinic near me”
- “Colonoscopy specialist in Delhi”
We also implemented schema markup to improve indexing and boost relevance in Google search.
3. Google Business Profile Setup
We created and optimized the clinic’s GMB profile, adding categories such as “Gastroenterologist” and “Endoscopy Clinic.” We included clinic photos, operating hours, services, and the website link to improve local search presence.
4. Google Reviews and Reputation Building
We ran a targeted review campaign using SMS and WhatsApp follow-ups. The clinic quickly collected several 5-star ratings, improving visibility and building trust with prospective patients.
5. Blog and Content Marketing
We added a blog with educational articles about digestive health, colonoscopy preparation, endoscopy procedures, and gut-friendly diets. This helped build topical authority and drive organic traffic over time.
6. Brand Positioning and Recognition
We prominently featured Dr. Ajay Kumar’s accolades including the Dr. B. C. Roy Award and international recognitions on the website and across digital assets. This helped establish credibility and differentiate Gut Clinic from local competitors.
Keyword Ranking Status
The Results
The strategic digital transformation of Gut Clinic led to measurable success:
140%
increase in total leads
25.40%
increase in phone calls
450%
increase in contact form submissions
380%
increase in mobile CTA clicks