Nityanand Rehabilitation & Residential Mental Health Care Centre is a trusted mental healthcare provider with two established facilities in Pune, Katraj and the serene Pachane campus. Founded by Dr. Nitin Dalaya, the center offers comprehensive psychiatric and de-addiction care through a bio-psycho-social approach.
Despite its two-decade legacy and experienced team, Nityanand struggled to translate its offline credibility into online visibility, limiting its ability to reach new patients through digital channels.
While the organization was delivering strong clinical outcomes, digital roadblocks limited its outreach:
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Poor Visibility for Core Services:
Conditions like schizophrenia, dementia, anxiety, and addiction weren’t ranking on Google, limiting patient discovery. -
High CPC in Paid Advertising:
Early Google Ads campaigns had high costs and low ROI due to under-optimized targeting and structure. -
Underutilized Pachane Facility:
The Pachane campus, ideal for holistic recovery, wasn't positioned effectively in digital content or ads. -
Few Online Reviews:
The clinic’s local SEO suffered from a lack of positive reviews, reducing credibility in search results. -
Low Awareness of Daycare & Non-Residential Care :
Daycare services and structured therapy programs were underrepresented, affecting service-specific inquiries. -
No Structured SEO or Content Strategy :
Missing metadata, poor keyword focus, and weak site architecture hindered organic performance.
To solve these challenges, we deployed a multi-pronged approach focused on SEO, paid ads, and trust building:
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Service-Based SEO Optimization
We built dedicated landing pages for key conditions like schizophrenia, dementia, addiction, and anxiety, using high-intent keywords, trust-building language, and clear treatment pathways to drive qualified organic traffic. -
Pachane-Focused Content Strategy
Content was created to highlight the peaceful, retreat-like setting of the Pachane facility, helping it stand out as a preferred destination for holistic recovery in a natural environment. -
Google Ads Optimization & CPC Reduction
We restructured PPC campaigns into focused ad groups, added negative keywords, and improved ad relevance and landing pages. With refined targeting and ongoing data analysis, CPC dropped by 11%, making ads more cost-efficient. -
Review Generation & Reputation Management
Using RepuGen, we automated review requests from happy patients and caregivers, significantly increasing the number of 4- and 5-star Google reviews, boosting both credibility and local rankings. -
Highlighting Daycare & Therapy Services
We added focused content and CTAs around daycare programs and lifestyle therapy offerings, attracting patients looking for flexible, non-residential mental health care. -
SEO Hygiene & Technical Improvements
Implemented best practices like optimized meta titles, schema markup, fast page speed, mobile responsiveness, and internal linking to improve site crawlability and keyword visibility.
The Results
Within months of implementation, Nityanand Rehab experienced substantial gains in engagement and inquiries:
136%
increase in total leads
43.30%
more calls
133.30%
increase in contact form submissions
Enhanced visibility and traffic for both Katraj and Pachane centers
11%
reduction in CPC, improving ad efficiency and ROI