About the Hospital
This leading multi-specialty hospital in Bangalore offers a wide range of medical services, including cardiology, gynecology, pediatrics, and orthopedics. Despite its clinical excellence and modern infrastructure, the hospital was struggling to establish digital visibility and generate consistent patient inquiries online.
Key Challenges
- Low keyword rankings for core medical specialties in a highly competitive Bangalore healthcare market
- Underdeveloped website content with minimal organic and local search visibility
- Unoptimized Google Business Profile, leading to limited visibility in local map packs
- Lack of structured departmental representation, making it hard for search engines and users to understand service offerings
The Strategy
We implemented a full-spectrum digital strategy to enhance online discoverability, boost local visibility, and convert website visitors into patients.
How We Enhanced Digital Performance
1. Website SEO and Department Structuring
We restructured the website to better represent each specialty with its own dedicated service page.
- Conducted a detailed SEO audit to identify content gaps
- Created individual specialty pages (e.g., gynecology, cardiology, pediatrics)
- Added schema markup, internal linking, and keyword-optimized metadata
- Refined content to align with high-intent search terms like “best pediatrician in Bangalore”
2. Google Business Profile and Local SEO
We revamped the hospital’s local presence to improve visibility in map-based searches.
- Claimed and optimized the Google Business Profile with accurate NAP (Name, Address, Phone), categories, and service listings
- Enabled appointment links and used weekly posts to improve engagement
- Ensured consistent NAP across directories and citations
3. Review Generation and Reputation Building
To improve credibility and support local SEO, we initiated a structured review campaign.
- Used SMS and WhatsApp to collect feedback after appointments
- Increased the number of 5-star reviews, boosting both rankings and patient trust
- Actively monitored and responded to reviews to demonstrate engagement
4. Content and Lead Conversion Strategy
We focused on content that informs and converts.
- Launched a blog section targeting long-tail queries like “child specialist in Bangalore”
- Improved CTA visibility and mobile responsiveness to encourage contact form submissions and calls
- A/B tested form placement and button design for better conversion rates
Keyword Ranking Status
The Results
Through precise local SEO tactics, a restructured web experience, and consistent reputation building, the hospital achieved:
81.70%
increase in total leads
51.50%
increase in direct calls
100%
growth in contact form submissions
128.50%
increase in mobile CTA clicks