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It is not just about marketing your healthcare practice and its services online, but it is about showing up on top of the search results for the right patients. One of the fastest and easiest ways to show up on the first page of the search engines is PPC advertising. PPC (Pay-Per-Click) uses paid advertisements to generate website traffic, build brand awareness, gain immediate traction from specific audiences, and drive new patients.
At Healthcare DMS, we create your PPC ad campaigns to target patients who look for a reliable and experienced healthcare practice/provider. By presenting your practice and its services to prospective patients, our ad campaigns will increase your site’s traffic and drive convertible leads that improve the ROI of your practice.
If you want to experience instant results and a high return on investment, paid healthcare advertising is the way to go. We offer various healthcare PPC ads to build your online presence and promote your practice to the right audience, including:
Google ads are the most common form of paid search marketing. Search ads will appear to prospects who look for the healthcare services you offer, whereas display ads will appear on Google’s partner sites to target patients who visited industry-related sites.
These ads will appear in a carousel above or alongside the main Google search results, allowing your potential patients to view the services and prices on Google search result pages.
These ads will appear when your prospects search the healthcare practice or related services on Bing.
YouTube Advertising is a way to promote your practice and its services through a video. YouTube ads (text, videos, or banners) can be inserted before, during, or after the main video.
These ads will appear in the News Feed when prospects access the Facebook site. These ads can maximize your reach and brand awareness.
These ads appear throughout the Instagram app, including news feed, users’ stories, and search page.
These ads are a powerful marketing tool to build leads and increase online recognition. They appear in the LinkedIn homepage feed of the users.
These ads will appear as promoted ads, follower ads, and trending topics on Twitter.
These ads will appear to visitors who have already visited your website but did not book an appointment. Remarketing is the best way to reach convertible visitors and double your ROI.
Pay-per-click medical advertising is an incredible marketing strategy for healthcare practices. It creates valuable opportunities to be found for your prospects, maximizing your conversions and ROI.
Here are the exceptional benefits of investing in healthcare PPC management services:
While providing quality traffic, PPC ads guarantee immediate results. You can get organic traffic on the same day you launch your PPC ad campaign.
PPC ads are cost-effective, as you need to pay only when your ad is clicked and the visitor is navigated to your website. Also, we will manage and optimize your campaigns to make sure you get a good ROI.
PPC ads can work well with other healthcare marketing strategies, such as content marketing and SEO to drive more traffic and increase your brand exposure.
PPC ads offer great flexibility to healthcare practices, so you can choose to spend as much or as little as you like. Also, you can modify your healthcare ad campaigns in real-time. For example, if you are getting positive results, you can run more campaigns or if you want to take a break, you can simply pause your campaign to stop showing ads.
Healthcare DMS is committed to providing rational, affordable medical PPC management services for hospitals and doctors. Whether you want to drive more traffic or improve your brand awareness, we are ready to build custom PPC strategies to meet your marketing goals. Our PPC experts work closely with your team to build appropriate ad campaigns that put your healthcare practice at the right place and for the right patients.
Highlights of our healthcare advertising services:
We will perform extensive keyword research to find the right keywords that improve conversion rates.
We will create effective, informative ad copies that will convert visitors.
We will optimize the elements of your landing page, including CTA buttons, header tags, images, contact form, and navigations to bring in more visitors and maximize conversions.
We know that there is no one-size-fits-all PPC strategy. We tailor your PPC strategies according to your budget and marketing needs.
While creating custom PPC ad campaigns, we include data tracking tools to determine how well your campaigns are performing. We will further customize your campaigns according to their current performance and your future marketing needs.
PPC advertising is a keyword-based marketing strategy to improve your website’s organic traffic. PPC for your healthcare practice is essential to stay ahead of all organic results in SERPs. This helps you outrank your competitors, ensuring instant results.
Yes. Your competitors will not only bid for their branded keywords but will also pay to rank for your keywords. Therefore, prospects looking for you on Google will see an ad from your competitors too. This tactic is legal, but we can overcome it with our PPC strategy.
Both SEO and PPC can be used to improve organic traffic and build brand awareness. However, SEO can take time to provide results, while PPC can provide results overnight.
We will always help you get the most from your investments by optimizing your PPC campaigns based on existing data and marketing needs while adhering to your budget.
Yes. We tailor your PPC ad campaigns with keywords to drive more likely to convert traffic (valuable clicks and qualified leads) that is worth your investment.
Our PPC experts will create impressive and informative ad copies based on your target patients to get them to click on your ads, driving highly convertible traffic.