Paid Search Advertising for Healthcare Practices
It is not just about marketing your healthcare practice and its services online, but it is about showing up on top of the search results for the right patients. One of the fastest and easiest ways to show up on the first page of the search engines is PPC advertising. PPC (Pay-Per-Click) uses paid advertisements to generate website traffic, build brand awareness, gain immediate traction from specific audiences, and drive new patients.
At Healthcare DMS, we create your PPC ad campaigns to target patients who look for a reliable and experienced healthcare practice/provider. By presenting your practice and its services to prospective patients, our ad campaigns will increase your site’s traffic and drive convertible leads that improve the ROI of your practice.
Our HealthCare PPC Management Services
If you want to experience instant results and a high return on investment, paid healthcare advertising is the way to go. We offer various healthcare PPC ads to build your online presence and promote your practice to the right audience, including:
Google Ads (Search and Display Ads)
Google ads are the most common form of paid search marketing. Search ads will appear to prospects who look for the healthcare services you offer, whereas display ads will appear on Google’s partner sites to target patients who visited industry-related sites.
Google Shopping Ads
These ads will appear in a carousel above or alongside the main Google search results, allowing your potential patients to view the services and prices on Google search result pages.
Bing Ads
These ads will appear when your prospects search the healthcare practice or related services on Bing.
YouTube Advertising
YouTube Advertising is a way to promote your practice and its services through a video. YouTube ads (text, videos, or banners) can be inserted before, during, or after the main video.
Facebook Ads
These ads will appear in the News Feed when prospects access the Facebook site. These ads can maximize your reach and brand awareness.
Instagram Ads
These ads appear throughout the Instagram app, including news feed, users’ stories, and search page.
LinkedIn Ads
These ads are a powerful marketing tool to build leads and increase online recognition. They appear in the LinkedIn homepage feed of the users.
Twitter Ads
These ads will appear as promoted ads, follower ads, and trending topics on Twitter.
Remarketing/Retargeting Ads (Across Search Engines and Social Media Platforms)
These ads will appear to visitors who have already visited your website but did not book an appointment. Remarketing is the best way to reach convertible visitors and double your ROI.
Who We Serve
Dental Clinics/Dentists
Hospitals
Doctors/Physicians
FAQs
PPC advertising is a keyword-based marketing strategy to improve your website’s organic traffic. PPC for your healthcare practice is essential to stay ahead of all organic results in SERPs. This helps you outrank your competitors, ensuring instant results.
Yes. Your competitors will not only bid for their branded keywords but will also pay to rank for your keywords. Therefore, prospects looking for you on Google will see an ad from your competitors too. This tactic is legal, but we can overcome it with our PPC strategy.
Both SEO and PPC can be used to improve organic traffic and build brand awareness. However, SEO can take time to provide results, while PPC can provide results overnight.
We will always help you get the most from your investments by optimizing your PPC campaigns based on existing data and marketing needs while adhering to your budget.
Yes. We tailor your PPC ad campaigns with keywords to drive more likely to convert traffic (valuable clicks and qualified leads) that is worth your investment.
Our PPC experts will create impressive and informative ad copies based on your target patients to get them to click on your ads, driving highly convertible traffic.
Contact Us
Let’s Discuss Your Growth Strategy!
Have questions or ready to get started? Let’s talk! Our team is here to help your practice grow.