Ashraya Hospital is a multispecialty healthcare provider offering a wide range of medical services. Despite its strong clinical expertise, the hospital struggled to gain online traction due to limited search engine visibility and branding issues. Multiple unrelated clinics using the same name led to confusion, making it harder for patients to find the right facility online.
Key Challenges
While Ashraya Hospital provided high-quality care, it lacked the digital presence needed to match its offline reputation.
Key problems included:
- Extremely low visibility for hospital and service-related search terms
- Missing or under-optimized doctor profiles, leading to lost organic traffic
- Brand confusion due to similarly named clinics in search results
- No structured content or schema to help search engines recognize services and specialties
To rise above the noise, Ashraya needed brand clarity, structured content, and local visibility enhancements.
The Strategy
Our plan focused on strengthening Ashraya Hospital’s digital infrastructure, building local relevance, and positioning its medical professionals for discovery.
How We Revamped the Hospital’s Digital Visibility
1. SEO Overhaul and Content Optimization
We performed a full SEO audit to uncover keyword gaps and technical issues. Each core service page was refreshed with targeted keywords, better metadata, internal links, and optimized content.
2. Doctor Profile Creation and Optimization
We created individual doctor profiles with rich content highlighting experience, specializations, and location on GMB and optimize them for Google Places and Maps ranking.
3. Structured Data and Schema Implementation
To improve visibility on search engines, we added schema markup to define services, departments, and physicians, helping Google better understand and rank hospital offerings.
4. Google Business and Local SEO Cleanup
We claimed and optimized the hospital’s Google Business Profile and verified doctor listings. Branded visuals and updated service descriptions eliminated confusion from similarly named practices and boosted trust in search results.
5. Ran Reputation Management Campaign
Through RepuGen, a healthcare reputation management platform, we reached out to patients and asked them to review and rate their experience on Google. This helped Ashraya Hospital improve patient retention and acquisition, while also boosting its brand recognition across Pune, Pimpri Chinchwad and nearby areas.
The Results
Through strategic local SEO, technical upgrades, and profile optimization, Ashraya Hospital achieved impressive growth:
318.63%
Increase in Total Leads
177.40%
increase in phone calls
400%
increase in contact form submissions
1450%
increase in mobile CTA clicks
These improvements show how a structured digital foundation and brand clarity can drive measurable success even in competitive healthcare landscapes.