About Prerana Hospital
Located in Mysore, Prerana Hospital is a multi-specialty healthcare facility with a strong focus on mental health, women’s wellness, and fertility care. Despite offering expert care in psychiatry, gynecology, and IVF treatments, the hospital was struggling with low online visibility and minimal recognition beyond in-person referrals.
What Needed Fixing
Although well-regarded offline, Prerana Hospital was not getting discovered by potential patients searching online for mental health and fertility services.
Key challenges included:
- Minimal visibility for intent-driven searches like "best psychiatrist in Mysore" or "IVF specialist near me"
- Outdated Google Business Profile showing the wrong address, leading to brand confusion
- Lack of structured and SEO-optimized content for key specialties
- Very few Google reviews affecting trust and local ranking
- No real presence on social media platforms to drive engagement or recall
To scale digitally, the hospital needed better discoverability, accurate local listings, and consistent patient engagement across digital channels.
The Strategy That Drove Results
We rolled out a multi-pronged digital marketing plan focused on local SEO, profile optimization, and brand visibility.
How We Boosted Visibility and Patient Trust
1. Created Dedicated Service Pages
We developed SEO-optimized web pages for core departments like psychiatry, gynecology, IVF, and women’s wellness targeting local keywords like “fertility specialist in Mysore.”
2. Fixed Google Business Profile Issues
Updated and optimized the hospital’s Google Business Profile with the correct address, services, photos, and appointment links. The outdated listing was reported and suppressed to prevent confusion.
3. Launched a Review Collection Drive
Encouraged satisfied patients to leave positive reviews via SMS and WhatsApp. This boosted the hospital’s credibility and significantly improved its ranking in local search results.
4. Built Doctor-Specific Pages
We created optimized profile pages for key consultants with bios, specialties, and FAQs, helping the hospital rank for specialist-specific queries like “female psychiatrist Mysore.”
5. Revamped Social Media Engagement
Launched a structured Instagram and Facebook strategy featuring:
- Mental health awareness content
- Fertility tips and women’s health facts
- Patient testimonials and doctor videos
We also ran occasional ad boosts to increase visibility across Mysore.
Keyword Ranking Status
The Results
With a strong local SEO foundation, patient-centric content, and structured online engagement, Prerana Hospital achieved measurable digital growth:
87.88%
increase in total leads
89.66%
increase in incoming calls
233.33%
increase in contact form submissions
40%
rise in mobile CTA clicks